Media – Advocacy Edge

Write Better News Releases Immediately With These 9 Suggestions

17 Dec 20188 Apr 2019

Writing better news releases generally starts with considering your media audience. Yet there are some things you can do right away—like, today—that will enhance the chance that your releases will…

Why Your Press Releases Don’t Work (And How to Fix Them)

7 Dec 20188 Apr 2019

Everyone knows press releases are a stone tool, right? Well, yes and no. The way most organizations treat them does indeed make them blunt objects. But releases can still have…

What Exactly Is Fake News?

17 Sep 201822 Oct 2018

We all hear a lot of talk about fake news. But do you recognize it when you see it? Washington veterans and news junkies will likely be pretty confident, but…