All – Advocacy Edge

Why the Advocacy Language We Use Matters

17 Sep 201815 Oct 2018

The language we use in campaigns matters. So how do we know what will resonate with audiences and move them to action? The answer is simple: we test it. The…

What Exactly Is Fake News?

17 Sep 201822 Oct 2018

We all hear a lot of talk about fake news. But do you recognize it when you see it? Washington veterans and news junkies will likely be pretty confident, but…

Are We the Noise?

13 Sep 201814 Oct 2018

Most organizations are spitting out content like a chain gun. Blogs. Vlogs. Email. Reports. Studies. Video. Releases. Talking points. Webinars. Statements. Position papers. Podcasts. Graphics. Tweets. Snaps. Instagram Stories and…