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Advocacy Edge

Advocacy Edge

Discussing advocacy content and content strategy

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Improvement

Why the Advocacy Language We Use Matters

17 Sep 201815 Oct 2018
The language we use in campaigns matters. So how do we know what will resonate with audiences and move them to action? The answer is simple: we test it. The…
Perspective

What Exactly Is Fake News?

17 Sep 201822 Oct 2018
We all hear a lot of talk about fake news. But do you recognize it when you see it? Washington veterans and news junkies will likely be pretty confident, but…
Perspective

Are We the Noise?

13 Sep 201814 Oct 2018
Most organizations are spitting out content like a chain gun. Blogs. Vlogs. Email. Reports. Studies. Video. Releases. Talking points. Webinars. Statements. Position papers. Podcasts. Graphics. Tweets. Snaps. Instagram Stories and…

What Exactly is Advocacy Edge?

Advocacy Edge is published by Glen Justice and Outside Voice, a company that provides affordable custom content. The site discusses advocacy and marketing content, content strategy and solid ideas on how to improve. Learn More

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#NoMoreNoise Advocacy All Audience Authenticity Content Content Calendar Content Planning Creativity Election Fake News Feedback Funnel Marketing Media Messaging News Noise Planning Polling Releases Social Video

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