Advocacy – Advocacy Edge

Content Management…

8 Big Mistakes to Avoid When Creating a Content Calendar

21 Jan 201910 Apr 2019

We all have a love-hate relationship with the content calendar. Love the organization. Hate the upkeep. The hardest part of all is getting one started. If you are building a…

Why Your Press Releases Don’t Work (And How to Fix Them)

7 Dec 20188 Apr 2019

Everyone knows press releases are a stone tool, right? Well, yes and no. The way most organizations treat them does indeed make them blunt objects. But releases can still have…

What Advocacy Pros Can Expect After the Election

America will become a campaign state in the next two years, as the presidential contest quickly becomes the prism through which all Washington decisions are made. Optics will trump action…

How to Create Effective Content After the Election

5 Nov 20185 Nov 2018

Big decisions ahead on Tuesday. Voters will choose more than 6,000 state lawmakers, 435 U.S. House seats, 35 U.S. Senators and 36 governors. They will issue a confidence vote on…

Content Management…

A 2018 Post-Election Content Plan You Can Use Immediately (Graphic)

1 Nov 20189 Nov 2018

Content Management…

Checklist: 10 Content Elements You Need to Survive the Election (Graphic)

30 Oct 20189 Nov 2018

Video

Are We the Noise? (Video)

26 Sep 201815 Oct 2018