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Report: How to Build a Content Calendar for Advocacy (and Crush 2019)

Do you need to plan content for 2019 and create a content calendar? In this free 20-page report, a veteran content manager explains how to gather ideas, unite your team and organize content across channels. The result is a document that proves your value. Continue reading “Report: How to Build…Continue reading “Report: How to Build a Content Calendar for Advocacy (and Crush 2019)”

Gutsy Content Wins—So Why Aren’t We Taking Chances?

25 Apr 201925 Apr 2019

When was the last time you read or saw a piece of advocacy content that gave you an authentic reaction? A belly laugh. An exclamation. A frenzy of sharing. When…

Content Management…

8 Big Mistakes to Avoid When Creating a Content Calendar

21 Jan 201910 Apr 2019

We all have a love-hate relationship with the content calendar. Love the organization. Hate the upkeep. The hardest part of all is getting one started. If you are building a…

Content Management…

5 Reasons You Need a Content Calendar in 2019

7 Jan 20199 Apr 2019

No matter what the culture in your organization, or what type of content job you hold, you probably want to build yourself a content calendar. Yes, a calendar is more…

Write Better News Releases Immediately With These 9 Suggestions

17 Dec 20188 Apr 2019

Writing better news releases generally starts with considering your media audience. Yet there are some things you can do right away—like, today—that will enhance the chance that your releases will…

Why Your Press Releases Don’t Work (And How to Fix Them)

7 Dec 20188 Apr 2019

Everyone knows press releases are a stone tool, right? Well, yes and no. The way most organizations treat them does indeed make them blunt objects. But releases can still have…

What Advocacy Pros Can Expect After the Election

America will become a campaign state in the next two years, as the presidential contest quickly becomes the prism through which all Washington decisions are made. Optics will trump action…

How to Create Effective Content After the Election

5 Nov 20185 Nov 2018

Big decisions ahead on Tuesday. Voters will choose more than 6,000 state lawmakers, 435 U.S. House seats, 35 U.S. Senators and 36 governors. They will issue a confidence vote on…

Content Management…

A 2018 Post-Election Content Plan You Can Use Immediately (Graphic)

1 Nov 20189 Nov 2018

Content Management…

Checklist: 10 Content Elements You Need to Survive the Election (Graphic)

30 Oct 20189 Nov 2018

Video

Are We the Noise? (Video)

26 Sep 201815 Oct 2018